FreedomPop To Launch Service In Europe With 25 Carriers By The End Of This Month
Sprint MVNO FreedomPop will continue to expand its service in Europe, according to Nicholas Constantinopoulos, who’s in charge of FreedomPop’s international operations. By the end of this month, FreedomPop will have its prepaid service launched in 25 markets, with 25 carriers, Constantinopoulos confirmed to Fierce Wireless. So far, the carrier has only expanded to the United Kingdom in May 2015.
While FreedomPop is known for offering free service to customers, Constantinopoulos explained that “Freemium is just about bringing people on board.” He said that only small number of users remains on free service while others convert to paid service sooner or later and more importantly “they remain there.” According to him, in the U.S., 48 percent of customers convert from free to paid service. In the Europe, this percentage is slightly smaller, 40 percent of users converts from free service to paid one. Given that FreedomPop has more than 1 million customers, almost half of them pay for the service and that’s good enough to make the FreedomPop sustainable.
Constantinopoulos also said that “FreedomPop ultimately is a platform to sell digital services.” According to him, the best way to enter new markets is through MVNO since markets in Europe welcome different and competitive offerings.
FreedomPop has partnered with large Asian telecom group Axiata, too, to potentially offer products and services in Europe, Asia and South America.
Last month, FreedomPop has launched Global Hotspot that provides access to up to 200MB of free data in 25 countries. They also revealed plans on adding more countries, over 40, by the end of this year. In addition, the company said that their raised funding, that’s over $109 million in total, will be used for its free and paid service expansion across the world.
Source: Fierce Wireless