ItsOn’s Zact shutting down, Sprint launching new prepaid service with ItsOn technology
A week ago, Sprint MVNO Zact has informed its customers via an email about Zact shutting down their service soon. The company behind Zact, ItsOn, made an official statement yesterday in which it explains its intention to power a new Sprint’s prepaid brand. The name or a launch date of the new prepaid brand hasn’t been revealed at this point.
Sprint will launch a new prepaid brand in the coming months. It will offer prepaid voice, messaging and data service powered by ItsOn technology. This cloud-based technology also powered Zact service since it launched a year ago. Zact prepaid plans were based on pay what you use. Customers could choose separate voice, messaging and data plans that could be adjusted according to their needs right from the Zact’s phone, through Zact app. They could access specialized plans as well. A $5/month Facebook plan, for example, gave customers access to Facebook without purchasing data plan or access to maps and navigation only, also for $5 per month. All Zact plans were also fully sharable between Zact enabled devices. Parents could also set controls directly through Zact app like setting curfew, blocking access to browsers, restricting apps and contacts.
Even though the new Sprint no-contract service will be based on ItsOn technology, still, the carrier intends to offer different customization options than Zact’s, according to ItsOn CEO Greg Raleigh.
Zact is no longer accepting new customers, selling service plans or phones since July 4, 2014. Their customers are given a choice of keeping their Zact device and signing up with new Sprint prepaid brand ones it launches or simply leaving to another carrier. Each customer is granted a month of free service on his/her plan renewal starting July 4 but ItsOn will not be offering refunds for purchased Zact handsets.
“With ItsOn’s technology, Sprint sees an opportunity to give no-contract consumers greater choice and real-time control of their mobile service,” said Dow Draper, the president of Sprint’s prepaid operations. “ItsOn’s cloud-based solution enables a unique user experience and could help reduce our timelines for designing and launching distinctly new service offers. These new capabilities provide a very personalized on-device customer experience–both for individuals and families.”
Zact will be shutting down its service by the end of August.