Why Are Many Prepaid Carriers Starting To Offer Video Streaming At DVD Quality?
Video streaming at DVD quality is the latest trend that prepaid carriers follow. The point is to please users’ demand for video streaming on smartphones, which grows constantly. However, while streaming, carriers need to satisfy amount of videos that users want to watch, the quality of video and affordability of service. At the same time, carriers need to stay profitable.
Streaming video at 480p resolution looks good at smartphone screen. Watching video this way is good for both, users and carriers. Both can save data. Customers can use their paid data three times longer while carrier can offer lower service costs and be more competitive. Of course, not everyone is happy with optimized video streaming. Some users want access to high resolution video streaming at all times so it’s somewhere important for carriers who care for keeping their subscribers, to make this feature optional. And many did.
How did it all start?
T-Mobile started all this with Binge On compressed video streaming in November 2015. Binge On was available to postpaid and prepaid customers, and it was free (wasn’t counting against plan’s high speed data). Some prepaid T-Mobile plans, however, offered compressed video streaming at DVD quality (480p) that counts against plans’ high speed data but still saves data up to three times. MetroPCS plans come with this version of Binge On, Data Maximizer, just like all other carriers that include it.
After T-Mobile and MetroPCS, T-Mobile MVNO Walmart Family Mobile added this option for its customers. Boost Mobile’s new $50 plan with unlimited 4G LTE data is focused on optimizing not just video (480p) but music (500p) and gaming (2Mbps), too. And now, carrier is planning to offer $20 streaming add-on that will stream video at 1080p, music at up to 1.5 Mps and gaming at up to 8 Mbps.
AT&T is also now offering Stream Saver on postpaid and GoPhone. Ultra Mobile and Univision Mobile have offered their version, Data My Way, in which users can choose between three data speeds. And now Simple Mobile has joined.
Simple Mobile Streams Video at DVD Quality on $60 Unlimited LTE Plan
TracFone owned Simple Mobile that operates on T-Mobile network is the latest prepaid carrier to introduce optimized video streaming. Simple Mobile uses its DVD quality streaming only on the $60 unlimited 4G LTE plan, which was un-throttled up until now. Other plans with limited high speed data allotments haven’t received this option. Therefore, for Simple Mobile, purpose of adding this feature is not focused to save data or money to users but to limit so called unlimited 4G LTE data plan, something like Boost did.
Source: Simple Mobile