Ready SIM plans to sell 300,000 SIMs by the end of 2013
T-Mobile’s MVNO launched by Roam Mobility from a Vancouver, Ready SIM plans to sell 300,000 SIMs by the end of 2013, said Roam Mobility’s senior vice president of business development, Emir Aboulhosn to Fierce Wireless. Since the launch in December 2012, Ready SIM has sold 100,000 SIM cards. The company plans to offer its products in 3,000 locations by the time first quarter ends and in 5,000 by the time the 2013 ends.
Ready SIM is selling instant self-activating prepaid SIM cards with unlimited service rather than offering traditional prepaid plans. Their SIM cards offer 3, 7, 14 and 30 days of unlimited service. Activating SIMs does not require registration. They are easy to activate, takes three to five minutes after user receives the signal. Since Ready SIM differs from other MVNOs, churn is not how the company evaluates the progress. Instead, the progress is evaluated with the number of SIMs that are activated and the number of retail locations that SIM cards are offered in.
According to Emir Aboulhosn, Ready SIM’s SIM cards target travelers, mostly those that spend a week or two in the U.S., people who visit sites for dating and do not want to leave their real phone numbers or workers that are hired by companies in the short term. He also said to Fierce Wireless that Ready SIM has “tried to build a product that we can sell anywhere, anytime by anyone.”
On another occasion, Ready SIM has confirmed to Fierce Wireless that they are planning to offer 4G LTE to its customers ones T-Mobile deploys it.