Scratch Wireless Introduces New Voice And Data Passes, No More Free Unlimited Cellular Texting And Wi-Fi Calling
Sprint MVNO Scratch Wireless will no longer offer free Wi-Fi calling and free cellular texting. The carrier has informed its customers via email that new model of pricing for their service will apply starting November 16, 2015. In a direct email that one of the Scratch customers have received and posted on Howard Forums, Scratch Wireless introduces new voice passes with minutes on cellular and Wi-Fi network included and data passes that are bundled with text messaging.
For unlimited talk on Wi-Fi and cellular network, Scratch will charge customers $9.99 per month. Wi-Fi calling is currently free, unlimited cellular talk costs $14.99. Cellular text messages, which were free for years, will not only be additionally charged now but also won’t be available as a standalone feature. Text messages will be bundled with cellular data. Data Passes will include:
- $7.99 per month – 200MB of cellular data and unlimited text messaging
- $14.99 per month – 500MB of cellular data and unlimited text messaging
- $24.99 per month – 1GB of cellular data and unlimited text messaging
The $7.99/200MB data pass per month seems to be the new option since currently, on Scratch Wireless’ website, the cheapest data option is $1.99/50MB for 24 hours.
Founder and CEO of Scratch Wireless, Alan Berrey, has confirmed the new pricing models with Fierce Wireless and explained why it’s become difficult to provide an entirely freemium model. He said:
“As other costs go up, like text 911 and others, it is impossible for us to completely absorb the costs of Wi-Fi calling and cellular text messages. Our customers still have access to free unlimited text messaging on Wi-Fi, free unlimited MMS on Wi-Fi, and free unlimited data on Wi-Fi. Again, we are only changing Wi-Fi calling and cellular text messaging.
As I am sure you can appreciate, it costs a lot of money to provide free service to a large audience. Even costs like E911, regulation fees, USF, etc, create large burdens on our organization. After careful consideration, we decided we need to reduce the amount of free service provided. We hope these changes will allow us to continue offering freemium smartphone service for many years to follow.”