Sprint Planning New Strategy For Virgin Mobile
Sprint CEO Marcelo Claure announced on Tuesday’s conference call with market analysts that Sprint is planning a new strategy for Virgin Mobile. Claure has admitted that Virgin Mobile has been left behind all for Boost Mobile. The company also pulled all the Virgin’s advertizing ahead of unveiling new strategy for this prepaid brand. He didn’t go into details about what they have in plan for Virgin Mobile, but said that they have no ambition to compete with providers as MetroPCS or Cricket:
“The company has chosen to fight less hard on the prepaid front where T-Mobile’s MetroPCS and AT&T’s Cricket are aggressively courting new customers.”
Having in mind that Virgin Mobile has been de-emphasized over Boost for some time now, many market analysts couldn’t come up with a bright prediction for future of Virgin Mobile, especially when PTel, one of the oldest prepaid operators in the U.S. market, has announced its shutting down last week. At least now, Virgin Mobile customers don’t have to worry about their future with Virgin Mobile. Instead, they can look forward to new and exciting things from Sprint given that one of their strategies is to keep customers that matter:
“You’ve got to figure out where do you want to fight and where do you want to grow. We are keeping the customers that matter.”- said Marcelo Claure.
Along with new strategy for its prepaid brand Virgin Mobile, Sprint has announced other improvements that relate to their network build. They announced making small changes as relocating some cell towers and using better small/macro cells that will densify the network but won’t affect customers during implementation.
With all the improvements that the company has already made and with those that they are planning to do, Sprint believes that it can be number one or number two carrier in terms of network performance in 80% of the U.S. markets within 2 years.
Source: Phone Scoop