T-Mobile may expand GoSmart Mobile nationally in February
T-Mobile USA has launched its prepaid brand GoSmart Mobile in December last year. They have launched it in select markets to learn how users would react on the idea and use it “to make a decision about a potential national launch sometime in 2013.” Well, according to Fierce Wireless’s sources that are familiar with the matter, T-Mobile plans to launch GoSmart Mobile nationally in February since there is a “strong demand” for it. However, T-Mobile didn’t want to comment on the subject.
Since February starts tomorrow, probably we won’t be waiting for too long to get some confirmation, even though there weren’t any indications on when in February the launch might happen.
GoSmart Mobile supports BYOD option allowing activation of any unlocked GSM phone. They sell SIM cards for $8 and currently have only one handset available at their website, candybar QWERTY phone, ALCATEL OT 838, available for $69.
GoSmart Mobile has three monthly plans to offer. The $30 plan includes unlimited talk, SMS and MMS. The $35 plan has unlimited data at 2G speeds added while the $45 plan includes first 5GB of data at 3G speeds after which data are throttled to 2G. Despite the fact that GoSmart Mobile plans are based on slower speeds, the “strong demand” for it shows that not everybody use phones for everything else but staying in touch. On the other hand, slower speeds result with lower prices, which is another plus point for GoSmart Mobile.
When and if GoSmart Mobile launches its prepaid service nationally, it will be interesting to see how that will reflect or will it have any reflection on T-Mobile’s prepaid service or their MVNO’s, especially the new ones Ultra Mobile, Solavei, Ready SIM and PTel. Many users might opt for T-Mobile’s own prepaid brand than for new MVNO’s that can fade away faster than they have risen.
On the other hand, each of the new T-Mobile MVNOs are quite unique meaning that they are targeting certain types of customers. Ultra Mobile targets those that need frequent international calling service, Solavei ones that want to earn for bringing new users to them while Ready SIM targets ones that travel and need SIM cards for 3, 7, 14 or 30 days of service. PTel, on the other hand, is not new. They exist since 2001 as Sprint’s MVNO and only in December last year, they have switched to GSM.