Telcel America discontinues the $45 Unlimited plan
Telcel America, the relatively new TracFone’s brand, has made changes to its prepaid monthly plan offerings for the second time in the last few days. According to Prepaid Phone News’ commenter and letter that he posted on their website, Telcel America has discontinued the $45 Unlimited plan. Only few days ago, they have limited previously unlimited $60 international calling plan. Mobile-to-mobile minutes to Mexico are limited to 400 minutes while calls can be made to only 15 unique international numbers per month.
In the letter, both changes have been mentioned:
“Thanks to your efforts, Tracfone experiencing great success with Telcel America. As they continue to enhance the experience each of their key constituents have with the brand, they have decided to make two plan revisions effective 4/15/2013:
Discontinue the $45 plan.
Change Telcel’s $60 Unlimited Talk, Text, Data and ILD plan to an Unlimited Talk, Text, Data, and ILD (unlimited landlines + 400 mobile-to-mobile minutes to Mexico) plan.
We believe this will make Telcel an easier value proposition to both understand and convey. The $60 plan comprises over 90% of Telcel’s total customer base. As such, removing the $45 plan should have minimal impact. Dealers should love the $60 plan for multiple reasons; namely:
Its high ARPU translates into high replenishment net dollar margins
It’s the highest value plan for its target market (unacculurated Mexicans)
Having a defined number of mobile-to-mobile minutes to Mexico (400) eliminates customer confusion
The simplicity of a single plan “
Even though the change is unconfirmed and $45 unlimited plan is still listed on the Telcel’s website, any phone that’s chosen for purchase is available only with the single $60 Unlimited International plan. Until recently, users could choose from both plans. So, that in a way confirms this change.
Up until now, Telcel America and Straight Talk, both TracFone’s subsidiaries, had almost identical monthly plans. Now that Telcel’s $45 Unlimited plan is discontinued, and $60 unlimited international plan is limited, many users might decide to look somewhere else for the service they were expecting from Telcel. Straight Talk could be one of the alternatives since their $45 unlimited plan stayed unchanged for years now with only international texting being added on Android phones almost a year ago.
Source: Prepaid Phone News