TracFone Acquired GoSmart and Walmart Family Mobile
U.S. MVNO TracFone Wireless owned by América Móvil has acquired another two prepaid providers. TracFone acquired GoSmart, T-Mobile’s prepaid brand that offers only 3G data and Walmart Family Mobile, a postpaid no-contract T-Mobile MVNO. Both carries have updated Terms & Conditions on their websites with this new fact, which have started to be effective on September 1, 2016.
In addition to GoSmart and Walmart Family Mobile, TracFone owns Straight Talk Wireless, Net10 Wireless, TracFone, Total Wireless, Telcel América, Simple Mobile and Page Plus Cellular. Simple Mobile became part of the TracFone in May 2012, while Page Plus Cellular has been purchased in January 2014. After acquisition, both Simple Mobile and Page Plus Cellular have been left without nearly any changes for a year. After that period, TracFone has started implementing their way of doing business. Mostly, for subscribers, that means that they no longer can rely on help from customer service since they are untrained and not English speaking. That can be very frustrating when real help with service, balance, handsets or anything else is needed.
But even with all those negative points, obviously, América Móvil’s TracFone Wireless continues to grow. With this latest acquisition, TracFone, that’s already the largest MVNO and prepaid provider in the USA, has gained 1,7 million subscribers. They’ve got 1.4 million customers from Walmart Family Mobile and 300,000 customers from GoSmart Mobile. Now that TracFone acquired GoSmart and Walmart Family Mobile, total number of their subscribers reaches around 27 million.