Verizon prepaid smartphone plans now with more data
Verizon Wireless has announced that its prepaid $60 and $70 smartphone plans now include more data. For existing customers, increased data allotment on Verizon prepaid plans is available immediately while for new customers, it will be effective as of June 6.
- The $60 smartphone plan now has 2 GB of 3G data per month, up from 500 MB, in addition to unlimited talk and text messaging.
- The $70 smartphone plan has 4 GB of 3G data per month, up from 2 GB, in addition to unlimited talk and text messaging.
Significant data increase that Verizon has provided for its prepaid customers is obviously caused by the fact that in the quarter one of 2013, TracFone, who offers prepaid service through Straight Talk, Net10, Telcel America, Simple Mobile and SafeLink, was the one who gained the largest number of customers. Also, new customers were choosing prepaid over postpaid by 10 to 1 in this year’s quarter one, according to Fierce Wireless’ post written by Roger Entner, the founder and analyst at Recon Analytics.
AT&T has also been influenced with the growing prepaid trend. The second largest wireless carrier has launched a new prepaid brand Aio Wireless last week that offers unlimited smartphone service at competitive prices. The $55 smartphone plan includes 2 GB of high-speed data and $70 smartphone plan has a 7 GB of high-speed data allotment per month. They also have the $40 feature plan with unlimited talk, domestic messaging and 250 MB of data, and tablet plan with 250MB of data for $15 per month. Data are throttled after the allotment. The Aio Wireless is launched in three markets only for now, Houston, Orlando and Tampa, and will be expanded nationwide “over the next year.”
No wonder Verizon and AT&T are changing their approach to prepaid side of the business when, in addition to above mentioned statistics for Q1, one third of the total U.S. smartphone sale in the same quarter was prepaid, according to a NPD Group’s report.
Source: Fierce Wireless