Virgin Mobile Introduces New Plans, Discontinues PayLo And Broadband2Go As Part Of New Strategy
As a result of previously announced new strategy for its prepaid brand Virgin Mobile, Sprint has revealed changes for this brand in an interview with Fierce Wireless. Starting today, Virgin Mobile will offer new monthly unlimited plans that start at $30 per month. In addition, Sprint discontinues PayLo and Broadband2Go services.
According to Dow Draper, president of Sprint’s prepaid services business, PayLo will no longer be offered. PayLo has been attracting customers looking for “burner phones” and that doesn’t fit to what Virgin Mobile wants to be from now on. This brand used to offer low cost plans with low cost handsets. Broadband2Go brand that was offering data connection for Wi-Fi hotspots and USB sticks will be discontinued as well as it has no purpose anymore now that tablets and other devices come with cellular connections.
Virgin Mobile now focuses on “monthly unlimited plans, which are the more engaged, higher-ARPU subscribers,” said Angela Rittgers, VP of Sprint’s prepaid services, to Fierce Wireless.
New Virgin Mobile monthly unlimited plans now include only three options with data unlike the old plans that were offering $25 talk and text plan (500 voice minutes, unlimited texts, WiFi only), too. New Virgin plans include:
- $30 monthly plan – unlimited talk, text and data with first 500MB at high speeds (was $35/1GB at high speeds)
- $40 monthly plan – unlimited talk, text and data with first 4GB at high speeds (was $45/3GB at high speeds)
- $50 monthly plan – unlimited talk, text and data with first 6GB at high speeds (was $55/8GB at high speeds)
All new Virgin Mobile monthly unlimited plans include free music streaming that doesn’t count against plans’ high speed data. Streaming services currently available are iHeartRadio, Pandora, Slacker Radio, Samsung Milk Music and 8tracks and Sprint plans to add more over time. When high speed data limit is reached in a month, Virgin throttles data speeds to 2G or around 128Kbps until the next billing cycle.
Last week, Sprint said that it’s de-emphasized Virgin Mobile over its other prepaid brand Boost Mobile. Boost’s service has been significantly improved recently. Sprint also said that it’s pulled all the Virgin’s advertizing ahead of unveiling new strategy for this brand and now we know what the new strategy was. Now, Draper says that these new moves and pricing are part on this new strategy and that “Sprint is very much committed to the prepaid business”. Sprint is now “actively pushing the Virgin brand through national retail sales channels and the web, mainly through digital advertising,” – according to Fierce Wireless.
Source: Fierce Wireless